Utah: A Crossroads to the World? Heck Yes.

When my career and the entire sector in which I dedicated the lion’s share of my professional life to went “poof” within the first couple of months of 2025, I was forced to return home to a place that was both familiar and unrecognizable at the same time – unrecognizable in a good way. In a very, very good way.

Turns out, Utah had come a long way since I left. 

Yes, we – as a state – shed a lot of the false and negative narratives people had typically associated with our great state by virtue of welcoming the world to Salt Lake City for the 2002 WInter Olympic Games. However, Utah still very much felt like a small-town homecoming queen getting her 15 minutes of limelight on a New York City catwalk before becoming mama’s fallen angel and ignored once again.